Funded in part by the American Research Institute of the South Caucasus (ARISC), I am tracing a tourism initiative managed by the Georgian National Tourism Agency that places “Wine Route” signs in front and near wineries, in an attempt to increase wine tourism. I examine how this initiative operates on the ground, what other forms of winery visibility exist, and the implications of such projects on the broader Georgian wine economy.

Major kudos to Dato (Davit), my trusty driver, in Kakheti. I highly recommend Dato for any travel needs, if heading to Kakheti. His tour company can be found here.